Good Grips



When we began our collaboration with OXO in 1990, kitchen gadgets were dominated by $1.99 vegetable peelers and other undifferentiated, price-driven products. Good Grips revolutionized the market by creating high-quality tools which addressed the needs of the widest range of people possible.


Our design team conducted extensive research with users of all ability types, including arthritis patients and young children. The resulting tools were ergonomic pioneers, creating a new standard for the housewares industry. Since the debut, we have created over 750 products for OXO, in addition to a globally recognized brand identity.


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