KIND is a brand of all natural whole nut and fruit bars made from ingredients you can see and pronounce and it's also a movement that gives new purpose to snacking.

At KIND we do things a bit differently.

KIND was founded on the principle of holistic kindness, and we pride ourselves on creating new paths that avoid false compromises. Instead of "Or" we say "And". We choose healthy and tasty, convenient and wholesome, economically sustainable and socially impactful.


KIND wins best snack bar:

The TODAY Show awarded KIND a coveted blue ribbon for best snack bar! Al Roker and Men's Health editor, David Zinczecko, declared KIND "the Ryan Gosling of bars," praising KIND as a tasty good source of protein that will lift you up! Watch the video:


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